New employee at SUA: "Communication must be relevant and interesting"

She calls herself versatile. Not a narrow specialist, more of a multitasker with diverse strengths that allow her to achieve results in many different areas. With roots in rhetoric and communication, and a talent for finding what truly captivates an audience, Ingela Hällsten is now taking over the communication at SUA.


She calls herself versatile. Not a narrow specialist, more of a multitasker with diverse strengths that allow her to achieve results in many different areas. With roots in rhetoric and communication, and a talent for finding what truly captivates an audience, Ingela Hällsten is now taking over the communication at SUA.


– SUA is an unusually exciting initiative. We have an important mission related to the future of skills supply, while the way we learn is changing rapidly. Therefore, we also need to dare to think differently. About what we learn, when we do it, and not least how, she says.

Ingela has worked for a long time with communication in various forms. As a rhetoric consultant, editor, and as a co-owner of the content agency Happy Content, with a particular focus on the education sector. She was, among other things, leading the development of Utbildning för framtiden, a nationally awarded platform that aimed to address the lack of long-term digital strategies for distance education in northern Sweden.


– SUA is an unusually exciting initiative. We have an important mission related to the future of skills supply, while the way we learn is changing rapidly. Therefore, we also need to dare to think differently. About what we learn, when we do it, and not least how, she says.

Ingela has worked for a long time with communication in various forms. As a rhetoric consultant, editor, and as a co-owner of the content agency Happy Content, with a particular focus on the education sector. She was, among other things, leading the development of Utbildning för framtiden, a nationally awarded platform that aimed to address the lack of long-term digital strategies for distance education in northern Sweden.


"I get excited about creating content that truly engages. By understanding the different motivations people have, we can create communication that not only informs but also helps people understand and want to take action. "

"I get excited about creating content that truly engages. By understanding the different motivations people have, we can create communication that not only informs but also helps people understand and want to take action. "

"I get excited about creating content that truly engages. By understanding the different motivations people have, we can create communication that not only informs but also helps people understand and want to take action. "

Now she brings her experience in content marketing, rhetoric, SEO, and analytics to SUA. And combines it with her passion for creating results and making communication relevant and interesting.
– I get excited about creating content that truly engages. By understanding the different motivations people have, we can create communication that not only informs but also makes people understand and want to take action.



Now she brings her experience in content marketing, rhetoric, SEO, and analytics to SUA. And combines it with her passion for creating results and making communication relevant and interesting.
– I get excited about creating content that truly engages. By understanding the different motivations people have, we can create communication that not only informs but also makes people understand and want to take action.



Published 2025-08-08

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