From LEGO to L’Oréal: She is taking on the role of Innovation Lead at SUA

We have a new star on board. Susan Blessing has taken on the role as Innovation Lead focusing on the business sector. And with a background at LEGO, Pandora, L’Oréal, and If insurance, she is the one who knows how to make innovation happen in practice.

Susan most recently comes from a role as Head of Nordic Customer Offering at If, where she led efforts to create a more customer-centric B2B offering across the Nordics. 

With a collection of previous experiences, such as Global Brand Director at Pandora, Senior Innovation Marketing Manager at LEGO, Key Account Manager at L’Oréal, and more roles than we can fit here – you get a person who will truly make things happen.

– It feels fantastic to bring in a person with Susan's broad experience in innovation and business development who also has a deep understanding of consumers and a strong drive. She will be an important part of the work to develop new educational models and ways of working, says Peter Mandalh, CEO of SUA.

"Det känns fantastiskt att få in en person med Susans breda erfarenhet kring innovation och affärsutveckling som också har en djup konsumentförståelse och ett starkt driv."

Originally, Susan is from Finland, but has lived in Copenhagen for the past 12 years. Now she has bought a house in Skellefteå, a great place as she likes to be in the thick of things when it comes to innovation and ideas.

– This is not just a job change; it is much bigger than that. After 25 years on the same path, my biggest wish was to do "something different that also has a purpose". So now the apartment in Copenhagen is sold, and on May 1st, the move to Skellefteå is happening, a city known for its courage to think unconventionally. I am really excited about my new exciting job and also about fulfilling the dream of getting closer to nature, living in a house – and getting a dog, says Susan Blessing.

Welcome Susan to Sweden, Skellefteå, and SUA!


Published 20250428

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